21 May 2012
Advertisers must think of video pre-roll advertising as an entirely separate entity, rather than another platform for TV ads, according to Virgin Media, which has just launched an interactive online campaign created by ad tech company Collective.
The campaign uses pre-roll creative from Virgin Media’s campaign featuring David Tennant with an interactive overlay ad running across the bottom of the screen highlighting Virgin Media Collections packages.
May 14, 2012
Wrestling brand WWE has relaunched its UK site, and has hired ad-technology firm Collective, to handle all its display and video pre-roll inventory advertising for the UK market.
The two year deal marks is the largest international online advertising sales agreement for WWE and it ties in with the recent re-launch of WWE.com, highlighting the significant investment currently being put into digital by WWE.
ExchangeWire: Collective's Bi-annual Online Video Advertising Market Report Reveals 51% of Video-on-demand (VOD) Media Buyers want RTB
20 March, 2012
Of the 150 media buyers surveyed, 24% said they felt more confident about the potential value of RTB and the control it gives them over the buy. Meanwhile, 13% of buyers said they do not feel it necessary to use RTB for video.
Two thirds (64%) of respondents said they will increase their VOD spend by more than 25% over the next six months, with no one expecting a reduction in spend on the medium. Over half (57%) of them stated that VOD is used on half or more of media plans, up 6% on the previous bi-annual survey last September.
15 March 2012
Online video advertising remains popular, the latest research from Collective has found, with 64% of buyers planning to increase video on demand (VoD) spend by 25% or more in next six months, and 57% saying that video appears in more than half of their campaigns.
The research estimated that the average campaign budget for VoD is £49,000, up £5,000 from the last survey by Collective in September.
15 March, 2012 -- Media buyers would pay a premium to place VoD campaigns against good quality content and strong brands rather than hitting long tail websites, according to new research from Collective.
43% of 156 media buyers surveyed for the advertising technology company’s latest bi-annual UK Online Video Advertising Market Report said they would pay a higher CPM, indicating the importance still attached to contextual relevance.
8 March, 2012
IPC Media has extended its deal with ad technology company Collective as it prepares to ramp up its video output across its brand portfolio.
The deal will see IPC’s video inventory monetised with pre-roll ads across Collective’s video platform, which offers exclusive access to publishers’ video channels including women’s portal iVillage, the Independent, Sony Music and E! Entertainment.
IPC Media’s digital commercial development director Nick Bradley said there is a “huge demand” for premium video content in the market, an opportunity the publisher wants to capitalise on.
8 March 2012 -- IPC Media has renewed its deal with advertising technology company Collective, giving Collective exclusive representation rights to all IPC video channels.
Collective will sell pre-roll advertising inventory across publisher IPC’s entire portfolio including brands like Nuts, NME, Marie Claire, Trusted Reviews, Look and Now.
6 March, 2012
Collective, a full service provider of media and technology solutions for display and video advertising, has appointed Dominic Woolfe to lead the newly-created Advertising Solutions Group in the role of Client Strategy Director.
Reporting directly to MD Steve Filler, former Starcom Business Director Dominic will be responsible for helping Collective build collaborative relationships with key clients and assisting them in making best use of Colllective’s Audience Platform across display and video advertising.