Mediaweek UK: WWE Appoints Collective to handle UK Ad Sales for Both Online Display and Video
May 14, 2012
Wrestling brand WWE has relaunched its UK site, and has hired ad-technology firm Collective, to handle all its display and video pre-roll inventory advertising for the UK market.
The two year deal marks is the largest international online advertising sales agreement for WWE and it ties in with the recent re-launch of WWE.com, highlighting the significant investment currently being put into digital by WWE.
WWE.com currently generates around 69 million display ads and 1.5million video impressions per month.
Collective, which works with other entertainment brands including BBC, Sony Music and E! Entertainment will push the display and pre-roll advertising for the UK and potential third-parties.
James McEvoy, Director of Media Distribution at WWE, said: "WWE’s digital strategy is multi-faceted with the aim to make the the most engaging digital experience possible, across all platforms. Now our role, with Collective on board, is to grow our digital business and to keep providing our fans with that compelling and engaging content.”
Steve Filler, MD, Collective, said: “WWE.com is a great addition to the Collective exclusive distribution platform. WWE delivers some of the highest engagement rates across display and video due to its premium content and loyal user base. This, along with proprietary data and Collective’s high impact personalized advertising experiences, drives some of the highest advertiser engagement rates in the business.”