Netimperative: Collective debuts ‘Advertiser Solutions Group’
6 March, 2012
Collective, a full service provider of media and technology solutions for display and video advertising, has appointed Dominic Woolfe to lead the newly-created Advertising Solutions Group in the role of Client Strategy Director.
Reporting directly to MD Steve Filler, former Starcom Business Director Dominic will be responsible for helping Collective build collaborative relationships with key clients and assisting them in making best use of Colllective’s Audience Platform across display and video advertising.
In leading and developing the Advertiser Solutions Group, Dominic will support clients in their efforts to boost brand awareness and affinity among key audiences with a focus on direct client communication. He will also collaborate closely with Collective’s agency sales team to engage advertisers.
Dominic joins Collective from Starcom where, as Business Director he was responsible for Honda UK. His previous positions at Starcom include Client investment Director, where he led a diverse set of accounts including InBev, Autoglass and RIM and Head of Press, Radio and Outdoor.
“Dominic brings with him a wealth of client experience and insight,” said Steve Filler, MD at Collective. “His focus will be on helping clients make impactful, smart connections with their audiences.”
The appointment of a Client Strategy Director is the latest in a series of senior hires in support of Collective’s expanded product suite which includes Ensemble, the company’s technology platform designed to service brand advertisers seeking a complete buy-side audience platform and services solution.
In January Collective announced the arrival of Nathan Tait-Hill as Product Director, Display and David Morrow as Communications Manager. The company plans further appointments in the coming months which will be directly in line with Collective’s overall strategy to provide the preeminent audience platform for brand advertisers with an expanded product suite.