2 March, 2012
New Media Age notes Collective's appointment of Dominic Woolfe to Client Strategy Director of the company's Advertising Solutions Group:
"Digital media service provider Collective has appointed Dominic Woolfe to lead the newly created Advertising Solutions Group as client strategy director. Woolfe was previously business director at Starcom and will be responsible for building collaborative relationships with key clients and assisting them in making the best use of Collective’s audience platform across display and video advertising. He will report to MD Steve Filler."
2 March, 2012
Collective, the media and technology company, has appointed former Starcom business director Dominic Woolfe to the new role of client strategy director to lead its new advertising solutions group.
In his new role Woolfe will be responsible for helping the US-headquartered company build collaborative relationships with UK advertisers and help them make the best use of Collective display and video advertising.
2 March, 2012
Collective has appointed Dominic Woolfe to lead its newly-created advertising solutions group with the title of client strategy director.
Woolfe will support clients in their efforts to boost brand awareness and affinity among key audiences with a focus on direct client communication, as well as working with Collective’s agency sales team to engage advertisers.
22nd February 2012 -- Collective, a full service provider of media and technology solutions for display and video advertising, has appointed Dominic Woolfe to lead the newly-created Advertising Solutions Group in the role of Client Strategy Director.
Reporting directly to MD Steve Filler, former Starcom Business Director Dominic will be responsible for helping Collective build collaborative relationships with key clients and assisting them in making best use of Colllective’s Audience Platform across display and video advertising.
January 26, 2011
Advertising technology company Collective has appointed Nathan Tait-Hill as product director and David Morrow as communications manager.
Tait-Hill joins from online advertising software provider Kenshoo where he held the role of client services director. He will work to ensure Collective continues to offer industry-leading advertising technology to clients.
David Morrow joins from Virgin Media-owned ids, the advertising sales house, where he held the same role.
January 24, 2012 -- Advertising technology company Collective has appointed two senior staff to support ambitious UK growth plans in 2012.
Nathan Tait-Hill, newly-appointed Product Director, joins from online advertising software provider Kenshoo. He previously held the post of Client Services Director and was responsible for clients including Tesco, John Lewis and large agency networks such as the Omnicom Group and Havas. Tait-Hill will work to ensure Collective continues to offer industry-leading advertising technology to clients.
January 19, 2012
The industry has called for more education about private ad exchanges to increase uptake, following news that Collective has launched the first real-time private ad exchange for premium video programming in the UK.
Ad exchanges promise to deliver a more effective and efficient way of buying and selling advertising online. Real-time bidding (RTB) on exchanges enables the buying and seling of single ad impressions in real time.
January 13, 2012
A new marketplace that allows real-time bidding (RTB) on premium video ad inventories from publishers including IPC and iVillage has been launched by Collective.
The marketplace combines Adap.tv's RTB technology with Collective's audience data.