February 24, 2011
Optimisation for brand advertising is a strategy not often employed by European agencies. Collective Media is now looking to offer brands the type of real-time optimisation solution that is traditionally used in direct response campaigns. In an interview with ExchangeWire, Steven Filler, Managing Director, UK, outlines Collective Media’s positioning in the European market, its new video advertising solution and how its supply-side tech can be used as a DMP by publishers looking to manage data.
March 3, 2011
Watch for Collective's UK Managing Director Steven Filler at ExchangeWire's The Data Economy 2011 conference in London, UK. The conference focuses on the European data market and how it relates to display advertising. Collective is sponsoring the event alongside Rubicon and AudienceScience.
MediaPost reports on Collective's announcement that the AMP platform will power the OBA privacy notification needs of 28 publishers and ad networks:
"Collective also plans to announce today that it has partnered with Evidon for the icons and will use those provided by that company in ads placed through Collective's network.
As real-time bidding volume has grown substantially since the major ad agencies began experimenting with it in a substantive way over the past two years, display ad services firms such as The Rubicon Project, PubMatic, and others have looked to build out sell-side platforms to make it easier for wary publishers to protect their CPMs on ad exchanges.
Yesterday, online advertising technology and services company Collective announced its new Collective Exchange. According to a press release about the Exchange, the new product "allows agency trading desks to directly access, and bid on, Collective's premium, brand-safe inventory and extensive audience data." Read more.
CEO Joe Apprendi discussed the announcement and its implications.
AdExchanger.com: Why does it make sense for an ad network to move into exchange strategies?
November 1, 2010
Offers brand safe impressions not available on other exchanges.
New York, NY, November 1, 2010—Collective, a full service provider of media and technology solutions for display advertising, today announced the launch of the Collective Exchange, a new product that allows agency trading desks to directly access, and bid on, Collective’s premium, brand-safe inventory and extensive audience data.
Collective has announced the addition of a Cost of Goods (COGs) management feature to its display media management, audience targeting and analytics platform, AMP.
The research, carried out for ad network Collective, found that brands aren’t connecting with the right audiences and wasting money on ineffective campaigns.
Just 25% found targeted ads relevant to them in any way.
More than half of the respondents (57%) said they would choose targeted ads over a blanket approach if it meant there were fewer of them.