More than just metrics.
We generate actionable insights for marketers.
Media professionals understand all too well the difference between data and actionable intelligence. That’s why Collective focuses on providing the advanced tools and experienced people that help turn raw numbers into Insights, and Insights into action.
Our insights team will work with you to help you discover marketplace trends, better understand your online customers and enhance the effectiveness of your overall marketing efforts. Using proprietary metrics, including ad engagement metrics not available elsewhere, trusted audience data and world-class research partners, Collective can help deliver significant gains on your marketing objectives.
Our full suite of insight products include:
• Audience HD™ offers unrivaled transparency into the results of your campaign, providing a powerful way to validate your assumptions and learn from the marketplace
• Engagement HD™ provides metrics based on interaction, a more accurate portrait of effectiveness than CTR alone
• Branding HD studies quantify the results of your display media online branding efforts
• Search & Display HD™ shines a spotlight on the crucial but often-overlooked influence of display campaigns on organic search results