Closing the gap between data and action
An effective online campaign continually reacts to information and opportunities. At Collective, our advanced tools and experienced people help you better understand how your campaign is working and what audiences are producing the greatest results. We help you turn raw numbers into impactful action through:
• Real-time brand impact research, measuring measurements: awareness, favourability, consideration, message recall and purchase intent.
• Campaign action studies measuring the impact of ads on search behaviour, site visitation and online sales.
• Audience analytics, linking campaign metrics such as reach, frequency and GRPs with demographic, lifestyle and other audience traits.
• Offline sales conversion studies to help you measure ROI at the SKU-level.
• Partnerships with the top names in audience research such as Nielsen, comScore and Vizu.
Unrivaled transparency for deeper understanding.
Going beyond standard campaign analysis, Collective’s Audience HD™ product offers unrivaled transparency into which audiences are interacting with your advertising. Get detailed demographic, lifestyle and in-market behaviours for your campaigns using our proprietary and third-party audience data.
• Optimise your campaigns
• Validate your assumptions
• Learn from the marketplace