Audience Affinity Modelling

- Our data science team build detailed models for each client from our audience cloud

- Extensive technology stack, including IBM's Netezza computer and augmented by other key data providers

- Detailed reporting of lift against control helping re-build even more accurate models

Optimisation +

- Machine learning with custom built algorithms optimises campaigns automatically each day

- This is coupled with live performance from context and sites dissected by our optimisation team

- Most effective reach, frequency and audience acquisition layered on top for laser focused optimisation to required metrics

Insight and Reporting

- Campaign lift versus control reported across multiple strata in an easily digestible form

- Dedicated account manager to help disseminate most valuable data and provide future campaign suggestions

- Insight touch points for audience include demographics, context, purchase history and location