Target using the best audience data
The key to effective audience targeting is audience data. And, true to our heritage in providing premium inventory, Collective manages only brand-safe, premium audience data. Collective has:
• Relationships with the leading global data providers such as Bluekai and eXelate, whose data is integrated into profiles representing the most desirable segments of the online audience.
• Over 17 million active Internet profiles available for targeting, optimisation and analytics.
• Greater reach and targeting power than any other brand-safe network.
Our vast audience data resources put tens of thousands of segments at your fingertips for targeting and reporting. Plus, with over half a billion data touch points in our network, we can develop custom segments, or model online behaviors to create look-alike audiences—consumers outside the original target segments who exhibit characteristics indicating an likely affinity to your brand.
No “Personally Identifiable Information” (PII) is collected by Collective, and all our data partners have been carefully vetted to ensure that users' privacy is completely protected.